Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
International business managementt
Course Number:
13202
Course Description:
Part I: Globalization of Markets and the internationalization process 1. The globalization of market: Determinants 2. Analysis of import-export flows and Foreign Direct Investment flows. 3. The emerging economies in the XXI: Opportunities and Threats 4. Other international trends: Electronic commerce, new technlogies... 5. Advatages and motivations for the internationalization of the firm Part II The International Business Environment 2.1 Analysis of the macroeconomic environment 2.2 Analysis of the Socio-cultural envirnoment 2.3 Analysis of the Legal envirornment: contracts and documents for the import-export process. 2.4 Analyasis of the Political environment: Political and Country Risk analysis. 2.5 International competitive analysis 2.6 International Market Research: Sources of información and the structure of a Market Research Report. Part III International Business Strategies 3.1 The decision to internationalize, phases for business expansion and the International Business Plan 3.2 International market selection 3.3 Entry mode choices in foreign markets: types of entry modes and selection
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
