Course Details
Country:
Japan
Institution:
Hosei University
Course Title:
Advanced Marketing
Course Number:
A8527
Course Description:
This course focusses on practical and applied aspects of marketing and innovation. Students will explore major concepts in marketing applying methods and frameworks utilized by marketing practitioners. As well, we examine Japan through the marketing lens: how is marketing different, Japan’s impact on the marketing outside Japan, and how foreign firms access and appeal to the Japanese marketplace.
This course uses several case studies requiring participation and discussion. A mixture of Ivey Business School Cases, selected articles and practical experiential interactions is used in an effort to increase student awareness of real-world marketing concepts and issues, encourage creative and critical thinking and decision making.
Language:
English
Approved Equivalent:
Pending For Approval
