Course Details
Country:
Thailand
Institution:
Mahidol University International College
Course Title:
Business Marketing and Selling Strategy
Course Number:
ICMK452
Course Description:
Understanding of the nature of organization buyers and its buying behavior, business
buyer segmentation, business relationships and customer relationship management,
customer value and product development in business market, marketing communications in business market, basic components of selling function; tools for selling process; sales management and support.
Language:
English
Approved Equivalent:
MKTG 333
Attachment Files:
ICMK_452 Business Marketing and Selling Strategy[61].pdf
