Course Details
Country:
Thailand
Institution:
Mahidol University International College
Course Title:
Global Marketing Strategy
Course Number:
ICMK453
Course Description:
The management of international marketing strategy, frameworks for developing
international marketing strategy, sources of sustainable competitive advantage,
international market source analysis, market entry strategy, and integration of
marketing strategy with other functional strategies.
Language:
English
Approved Equivalent:
MKTG 407
Attachment Files:
ICMK_453 Global Marketing Strategy.pdf
