Course Details
Country:
Thailand
Institution:
Mahidol University International College
Course Title:
Consumer Behavior and Decision Making
Course Number:
ICMK 353
Course Description:
Study of consumer behavior, the decision making process, psychological responses,
and sociological influences on the consumer decision; consumer decision and its
impact on marketing decision; formulation of marketing strategy in response to
consumer decision behavior.
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
ICMK_353 Consumer Behavior and Decision Making.pdf
