Course Details
Country:
Thailand
Institution:
Mahidol University International College
Course Title:
Digital Marketing (2025)
Course Number:
ICMK 361
Course Description:
An overview of digital marketing; online marketplace analysis—macro and micro environment; online customer personas and decision journey; digital marketing process; objective and budgeting for digital marketing program; digital marketing tools; developing a digital marketing program; evaluation of digital marketing project.
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
ICMK_361 Digital Marketing.pdf
