Country: Morocco

Institution: Al Akhawayn University

Course Title: Principles of Marketing

Course Number: MKT3301

Course Description: MKT 3301 Principles of Marketing 3 SCH Prerequisites: ACC 2302, ECO 2302; or ACC 2301, EGR 2302 (SSE); or ACC 2301, ECO 2302 (SHSS) 3 lecture hours This course gives an outline of common marketing concepts and models with the purpose of developing responsive marketing strategies that meet customers need. The course also focuses on the use of marketing in organizations and society. Topics include marketing environment, consumer behavior, marketing research, segmentation, international/ global marketing with relevance to cultural diversity and ethics.

Language: English

Approved Equivalent: MKTG 303

Course URL:

Attachment Files: MGT 4310 Tourism and Hospitality Management 3 SCH Prerequisites_ MGT 3301, Junior classification 3 lecture hours This course provides coverage of essential practical skills and an understanding of the processes of the tourism and hospitali.docx , Marketing (MKT) MKT 3301 Principles of Marketing 3 SCH Prerequisites_ ACC 2302, ECO 2302; or ACC 2301, EGR 2302 (SSE); or ACC 2301, ECO 2302 (SHSS) 3 lecture hours This course gives an outline of common marketing concepts and models with t.docx , AAKMKT.docx , AAKMKT_1.docx , AAKMKT_2.docx , AAKMKT_3.docx