Course Details
Country:
United Kingdom
Institution:
University of Westminster
Course Title:
Marketing Tourism and Events
Course Number:
5EVMN001W
Course Description:
This module considers the principles of marketing in the context of tourism and event services. It considers how the
marketing mix is applied in practice to tourism and events, for example the components of the product, traditional and
digital marketing communications, and how people and process are used effectively in different tourism and event
contexts A range of practical activities are incorporated into teaching and learning sessions to engage students in
marketing activities in practice and these will be tailored to the focus of each course
Language:
English
Approved Equivalent:
tour 412
Attachment Files:
