Course Details
Country:
France
Institution:
Université Paris I Dauphine
Course Title:
Principles of Marketing
Course Number:
0IBUSX06
Course Description:
This course aims at giving a general overview of Marketing, developing its main concepts, methodologies
and practices. This introductory course will provide a good basis for students who wish to pursue with a
master’s in marketing, as well as those who are curious to know more about the fundamentals of this
subject.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
