Course Details
Country:
Korea, South
Institution:
Yonsei University International Summer School
Course Title:
Global Marketing
Course Number:
IEE2074
Course Description:
The class focuses on the “how to” and expects active and lively participation from every
student. Cases will be used as the primary learning vehicle. Case analysis is required at both group and individual levels. Lectures, videos and exercises will also be used.
Language:
English
Approved Equivalent:
MKTG 407
Attachment Files:
2019 YISS_GLOBAL MARKETING MANAGEMENT_Peng Chan.pdf
