Course Details
Country:
Korea, South
Institution:
External - Korea University
Course Title:
Introduction to Marketing
Course Number:
Course Description:
Its focus is to demonstrate marketing’s role and importance to the modern organization and the
community.
At the end of this course students will achieve the following objectives:
1. To become familiar with the role of marketing within the organization and society.
2. To understand the nature of the environment within which the marketer must effectively
operate.
3. To become aware of the range of tools available to the marketer to respond to changes in
the environment.
4. Show how marketing can effectively assist the organization in meeting its objectives.
Language:
English
Approved Equivalent:
MKTG L303
Attachment Files:
IWC205 Introduction to Marketing_Syllabus 2019.pdf
