Course Details
Country:
South Africa
Institution:
Stellenbosch University International Summer School
Course Title:
Marketing
Course Number:
Course Description:
The module provides the student with an introduction to marketing and will focus on
marketing dynamics in a rapidly changing environment. The main aim is to assist students
in understanding the discipline of marketing management from a brand building
perspective, as well as the variables that are important when making marketing decisions
Language:
English
Approved Equivalent:
MKTG ---
Attachment Files:
