Course Details
Country:
Germany
Institution:
University of Mannheim
Course Title:
Krisenkommunikation in sozialen Netzwerken. Theorie, Praxis, und interdisziplinäre Aspekte/ Crisis management in social media. Theoretical, practical and interdisciplinary aspects
Course Number:
MKW 414
Course Description:
In 4-hour sessions, we explore and develop aspects of crisis communication in social media in the style of Barcamps. The basics (PR basics, crisis communication and possible theories from all areas) are worked out or repeated in the first three sessions. From the fourth event, the barcamps start.
On the basis of the basics of organizational communication (PR / public relations) and crisis communication current crisis case studies are presented and compared by you with theories. The theories can come from all disciplines, it is interdisciplinary "outside the box" looked, whether it is z. B. from social psychology, sociology, business administration, history or other scientific disciplines relevant aspects on the topic of crisis communication.
You can suggest topics for each event, which can then be edited in groups over 90 minutes. Then each group presents their work results!
(Google translate)
You need a computer that has online access!
Language:
Approved Equivalent:
COMM 388
Course URL:
https://portal2.uni-mannheim.de/portal2/pages/startFlow.xhtml?_flowId=detailView-flow&_flowExecutionKey=e2s4
Attachment Files:
