Course Details
Country:
Germany
Institution:
University of Mannheim
Course Title:
VL Rezeption und Wirkung von Medien (inhalten)/Exposure to and effects of Media (Content)
Course Number:
MKW 431
Course Description:
This lecture provides an overview of the central problems, theories, methods and empirical results of the reception and impact research. The focus is on the motivation of the media users, the selection of specific media / contents and their processing as well as the effects of these media / contents on the thinking, feeling and acting of individuals as well as society as a whole.
Language:
Approved Equivalent:
COMM 396
Course URL:
https://portal2.uni-mannheim.de/portal2/pages/startFlow.xhtml?_flowId=detailView-flow&_flowExecutionKey=e8s1
Attachment Files:
