Course Details
Country:
Brazil
Institution:
Insper
Course Title:
Digital Marketing
Course Number:
Course Description:
This course aims to identify the core topics that encompassed the effective management of digital marketing strategies, and it intends to provide a conceptual and practical structure concerning the use of digital tools and approaches to produce marketing strategies. Specific goals:
The student should develop the critical ability to apply concepts, principles, and theories in this area of knowledge
The student should be able to analyze and contribute to the development of a digital marketing strategy
Students should develop a practical understanding of marketing tools within the digital environment
Language:
English
Approved Equivalent:
MKTG 315
Attachment Files:
INSPER - Catalog - 2019 Semester 1_1.pdf
