Course Details

Country: Italy
Course Title: Markets and Strategies
Course Number: AB2
Course Description: The goals of the course are: • To introduce participants to market analysis and strategic management • To show how to apply a set of tools that are useful in strategic analysis • To enhance participants’ creativity and problem solving abilities • To present companies’ best practices across a broad range of industries and settings • To improve familiarity with current challenges and issues in strategy developmentThe course will have a strongly interactive approach; students will be asked to form groups and present papers. Class discussion will follow paper presentation
Language: English
Approved Equivalent: MGMT 471
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