Course Details
Country:
Italy
Institution:
LUISS Guido Carli University
Course Title:
Services Marketing
Course Number:
T062
Course Description:
The services sector plays a key role in the economy of both developed and developing countries as its contribution to the employment and GDP increases each year. The rapid growth of technology (e.g. M-commerce, social networks, apps, artificial intelligence, and biometrics) has caused major changes in consumer behavior and lifestyles. The modern-day consumer demands personalized offerings that can satisfy not only his functional, but also his emotional needs. Services are taking leading role in understanding and fulfilling contemporary customer demands. Companies from all sectors start to use new marketing tools, business strategies and technologies in response to the changing market environment and with the ultimate goal to satisfy the constantly increasing in complexity customers needs. This course aims to provide students with general understanding of the unique challenges inherent in today’s increasingly service-intense and knowledge-based economy. Students are introduced to the latest concept, strategies, and tools for innovation and management
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
