Course Details
Country:
Italy
Institution:
LUISS Guido Carli University
Course Title:
Marketing Communication and New Media
Course Number:
M257
Course Description:
The curse aims to:
- introduce the basic theoretical notions of marketing communication to provide the skills necessary for planning and evaluating an integrated communication strategy.
- deepen the new scenarios of integrated marketing communication.
- Provide the theoretical and methodological tools for the analysis of advertising language in its conventional and unconventional forms.
- Deepen the analysis of brand storyteling from a qualitative perspective.
- to critically analyze the phenomenon of "virality" in the social web.
Language:
English
Approved Equivalent:
MKTG 313
Attachment Files:
