Course Details
Country:
Italy
Institution:
LUISS Guido Carli University
Course Title:
Organizational Issues in Marketing and Sales
Course Number:
M159
Course Description:
Upon completion of this course, students should be able to:
1. Compare and contrast various designs and structures in the organization of the marketing function within multinational firms.
2. Understand coordination issues and identifying mechanisms to address them
3. Develop awareness and understanding of organizational life, especially in a marketing/sales environment
4. Understand and apply people management practices in marketing/sales environements
5. Manage new product development and organizational change processes.
Attendance
Since the material in this course builds session by session, attendance at each session is important. No compensatory work will be given for an absence. Those students who are unable to attend the entire course for substantial reasons should contact me before the start of the course.
Language:
English
Approved Equivalent:
MKTG 311
Attachment Files:
