Course Details
Country:
Italy
Institution:
LUISS Guido Carli University
Course Title:
Product and Brand Management
Course Number:
M198
Course Description:
The Value Offer and its components - products, services, experiences. Value innovation and the generation and diffusion of innovation.
The role of Brands and Brand Strategy - Brand identity, Brand image and Customer-based Brand Equity.
the development of Brands and the communication and distribution process.
Brands in the global arena.
The Value Offer and its components - products, services, experiences. Value innovation and the generation and diffusion of innovation.
The role of Brands and Brand Strategy - Brand identity, Brand image and Customer-based Brand Equity.
the development of Brands and the communication and distribution process.
Brands in the global arena.
Language:
English
Approved Equivalent:
MKTG 491
Attachment Files:
