Course Details
Country:
France
Institution:
EM Strasbourg Business School
Course Title:
Cases in International Marketing
Course Number:
EM023M03A3
Course Description:
This course aims at highlighting key topics in international marketing management and providing students with knowledge related to the influence of culture and political systems on different aspects of international marketing. Students will learn how to assess international market opportunities. A particular focus will also be put on the analysis of ethical aspects in the international marketing practice. The coverage of these topics is mainly based on the Harward Business School case studies, solved with an approach combining class discussions, group works and presentations. The course is designed to provide students with the latest understanding of the global issues and the necessary skills in making strategic marketing decisions based on an international perspective.
Language:
English
Approved Equivalent:
MKTG 407
Course URL:
https://intranet.em-strasbourg.eu/views/voir_cours.php?cours_code=EM023M03A3&cours_annee=2017
Attachment Files:
