Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Communication and participation of civil society in the internet
Course Number:
13268
Course Description:
Understanding the inherent mechanisms of the massive processes of communication and civil participation in the web and other multimedia devices. Gaining a broader knowledge of the latest community¿s information needs and participation in the media. Ability to analyze from a theoretical standpoint the following elements: the process of formation and the sphere of action of social networks and their environment, the change produced from traditional media models (based on one-way communication) to the new communication paradigm (based on feedback and two-way interaction with the audience), the limits and determining factors that affect audience feedback, and the persistence of situations of communication and information asymmetry.
Language:
English
Approved Equivalent:
COMM 435
Attachment Files:
