Course Details
Country:
Spain
Institution:
Universidad Carlos III de Madrid
Course Title:
Financial and service marketing
Course Number:
13788
Course Description:
- Students will know the main marketing principles and their application to services, in general, and to financial services in particular.
- Students will acquire knowledge about different tools and methodologies that allow them to evaluate marketing variables that are relevant for financial services.
- Students will obtain a current view of key concepts in financial services, such as internet distribution, relationship marketing programs and positioning practices.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
