Course Details
Country:
Cyprus
Institution:
University of Nicosia
Course Title:
Principles of Public Relations
Course Number:
COMM-321
Course Description:
THIS REQUEST IS ON THE BEHALF OF THE GLOBAL EDUCATION OFFICE.
Course Overview:
The main objectives of the course are to:
• introduce the fundamentals and practices of public relations with an emphasis on the
concepts, theories and techniques relevant to the practice of Public Relations.
• Include in the course marketing and advertising approaches, news writing (press
releases) and general knowledge of communication media, PR and Mass media.
Campaign building and strategy management are also involved.
NOTE: Please refer to the URL for more information about this course.
Language:
English
Approved Equivalent:
COMM U204
Course URL:
https://www.unic.ac.cy/ECTS_Syllabi/COMM-321.pdf
Attachment Files:
