Course Details
Country:
Australia
Institution:
University of South Australia
Course Title:
UO Digital Marketing
Course Number:
MARK 3023
Course Description:
The following topics will be covered in the course: types of e-marketing business models, such as Business to Business (B2B) or Business to Consumer (B2C) and their strategies; consumer behaviour in purchasing products over the Internet; online advertising, branding, and research; building customer traffic and customer relationship management; e-payments and order fulfilment; social and ethical issues such as fraud, pornography, and governance and emerging trends in e-marketing, particularly mobile marketing.
Language:
English
Approved Equivalent:
MKTG 315
Course URL:
https://online.unisa.edu.au/courses/168588/2020
Attachment Files:
