Course Details
Country:
China
Institution:
External - Jinan University
Course Title:
Principles of Marketing
Course Number:
1102M200
Course Description:
This course provides an opportunity for student to discover the realities of modern
marketing in contemporary situations, emphasizing the functional approaches;
understanding the competitive environment: Knowledge required in evaluating
markets effectively and adjusting to the rapid changes in the global managerial world.
Principles of Marketing focuses on customer behavior, product, channels of
distribution, promotion, and pricing with emphasis on a culturally diverse
environment, segmentation, positioning and targeting. Principles of Marketing course
goals include providing an overview and introduction to marketing; demonstrating the
relationship of marketing to other functions and processes in a business organization
on an integrated basis; providing real world examples of challenges and issues related
to marketing; and explaining and discussing important concepts and analytical tools in
marketing.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
1102M200+Principles+of+Marketing-11.pdf
