Course Details
Country:
Korea, South
Institution:
Yonsei University
Course Title:
Principles of Marketing
Course Number:
IEE2060-01
Course Description:
This course introduces students to key marketing concepts, theory, and
practices. Students are expected to master conceptual frameworks and develop
their skills in marketing analysis and planning through a combination of
readings and case discussion. As the course exposes students to various issues
in marketing, it is helpful not only for those interested in pursuing
managerial careers in marketing, but also for those who want to study other
marketing disciplines such as Business-to-Business marketing, Marketing
Strategy, International marketing, and others.
Course Objectives
This course aims to
* introduce students to the fundamental principles of marketing
* develop the capacity of analyzing overall business strategy and marketing
decisions
* develop the ability to apply marketing theory to actual situations
* build foundations for relevant academic disciplines
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
IEE2083.pdf
