Course Details
Country:
Costa Rica
Institution:
Universidad Veritas
Course Title:
International Marketing Management
Course Number:
MKTG 3010
Course Description:
This course is designed to give the student the concepts of international marketing. It will
also introduce the student to the globalization and anti-globalization movements as well
the relationship that exist between culture and business. The course will examine the
concepts related to international marketing, while the students take advantage of the
opportunity of being in a foreign country as a window to visualize some processes from a
different perspective and propose ideas through assignments to attain the objectives of the
class
Language:
English
Approved Equivalent:
BUS 200, MKTG 303
Attachment Files:
MKTG 3010 International Marketing syllabus 2019.pdf
