Course Details

Country: Costa Rica
Institution: Universidad Veritas
Course Title: International Marketing Management
Course Number: MKTG 3010
Course Description: This course is designed to give the student the concepts of international marketing. It will also introduce the student to the globalization and anti-globalization movements as well the relationship that exist between culture and business. The course will examine the concepts related to international marketing, while the students take advantage of the opportunity of being in a foreign country as a window to visualize some processes from a different perspective and propose ideas through assignments to attain the objectives of the class
Language: English
Approved Equivalent: MKTG 303
Course URL:


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