Course Details
Country:
Multiple
Institution:
External - Semester at Sea
Course Title:
International Marketing
Course Number:
MKT 365
Course Description:
Businesses increasingly face demand to operate across borders because of emergent opportunities for growth and as a function of the revolution of global communication. In this global context, companies, events, and consumers need to be strategic about cross-cultural issues. This course provides an overview of the key elements of international marketing – marketing that occurs across national boundaries. Students will gain an understanding of external forces that affect international marketing activities by examining economic, cultural, legal, and political issues that marketers need to understand to operate successfully in a global environment. Semester at Sea, in particular, presents an optimal setting to examine how cultural environments and global challenges and opportunities shape marketing strategy in an increasingly international marketplace. Students will synthesize and apply existing marketing knowledge while developing research and analytical skills to understand the challenges of international marketing and global demographic trends for the future. A high level of..
Language:
English
Approved Equivalent:
MKTG 407
Attachment Files:
Simpson_MKT-365_International-Marketing-syllabus.pdf
