Course Details
Country:
Korea, South
Institution:
Yonsei University
Course Title:
Marketing Research
Course Number:
BIZ3127
Course Description:
The scope and application of market research and analysis, scientific research methods, practical application of marketing tools necessary for management, sales analysis, market trends and consumer research, advertising research and effectiveness measurement, sales allocation, and preparation of research reports and policy establishment Study usage.
Marketing Research deals with all phases of marketing, general management, consulting, quantitative focus groups, experimental, panel, and survey research methods.
Language:
English
Approved Equivalent:
MKTG 351
Attachment Files:
