Course Details
Country:
Japan
Institution:
Hosei University
Course Title:
Services Marketing
Course Number:
Course Description:
This course aims to give students insights into the particular characteristics of marketing services such as tourism. After exploring current marketing theory on consumer value creation and the consumer experience, the course will apply these to the management and marketing of services. From the consumer perspective, students will learn about consumer behaviour, the impact of the service environment and forming relationships with service providers. From an organisational perspective, we will consider managing the service environment, innovation and developing service brands in order to facilitate consumer value creation.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
