Course Details
Country:
France
Institution:
KEDGE Business School - Marseille campus
Course Title:
Market Shaping Strategies
Course Number:
Course Description:
Cultural, social and ethical approach to international marketing strategies; strategies for emerging, frontier and developed markets; country of origin and brands; integration of sustainable and ethical approach into marketing strategies; reverse innovation concept; emotional branding; CSR and branding strategies; challenges of generational marketing.
Language:
English
Approved Equivalent:
MKTG 491
Course URL:
https://documentcloud.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3Ac96d6d14-96bd-4847-9de7-6f70478901a7
Attachment Files:
