Course Details
Country:
China
Course Title:
Introduction to Marketing
Course Number:
MKT 021
Course Description:
This course introduces you to the world of marketing. Marketing impacts to your daily personal and professional lives in very important ways. In this course, students will study the marketing strategic process; planning and research; developing new products and product life cycle management; pricing strategy to capture customers, distributing channel to deliver products and service, promotion mix and extended marketing. The purpose of the course is to gain some real marketing perspectives through class lecture and case studies.
Language:
English
Approved Equivalent:
MKTG L303
Attachment Files:
MKT-021-5(1).pdf
