Course Details
Country:
Taiwan
Institution:
National Taiwan University
Course Title:
Global Market Management
Course Number:
MBA5075
Course Description:
Description Business today is by all measures -- global. No business or industry of any size is immune from the global environment. Understanding the global economy, therefore, is important for all people engaged in business regardless of the size or type of business. This course will consist of the basic areas of global market management. The course explores the interrelation of government and business across borders and the economic dynamics between countries/regions, including a general overview of global business environment, foreign direct investment and entry strategies. The class will also discuss the management of global market and review several cases studies that epitomize the issues involved in today’s global world. In general, the major topics of global business will be discussed to give students a basic level of knowledge and skills involved in today’s global business environment. This is an introductory course about global market management and, therefore, a
Language:
English
Approved Equivalent:
MKTG 407
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