Course Details
Country:
Netherlands
Course Title:
Marketing Arts and Culture
Course Number:
CC1017
Course Description:
Marketing has become increasingly important as cultural and creative organizations need to generate more income from private sources such as ticket sales or sponsoring. They need to appeal to potential consumers by, e.g., having a clear and appealing identity, communicating and bonding effectively with their audiences, or offering arrangements attracting new audiences. Thus, arts organizations need to prove their relevance time and again in a world where the preferences, expectations and needs of their current and potential audiences are shifting constantly. Marketing is an indispensable tool to shape the relation with the public into a meaningful mutual commitment.
Language:
English
Approved Equivalent:
INTS 399
Attachment Files:
