Course Details
Country:
Netherlands
Course Title:
Consumer Perceptions of Corporate Social Responsibility
Course Number:
CM2081
Course Description:
Topics that are discussed in this course include the drivers of consumers’ preference for socially responsible companies, how CSR communication is evaluated by consumers, perceptions of sincerity of corporate motives to invest in CSR, and the role of new media in CSR communication.
Language:
English
Approved Equivalent:
COMM 399
Attachment Files:
