Course Details

Country: Netherlands

Institution: Erasmus School of History, Culture, and Communication

Course Title: Media Campaigns

Course Number: CM2040

Course Description: This seminar addresses the theory and practice of media campaigns as well as processes that drive the planning and execution of these campaigns and the role of the latest technological advancements in campaigning. Students will review theories and research on segmentation, media use and persuasion and will analyze real-world media campaigns by drawing on the theoretical and research articles covered in the course.

Language: English

Approved Equivalent: COMM 396, COMM 399

Course URL: https://eur.osiris-student.nl/#/onderwijscatalogus/extern/indeling/ESHCC_IBCOM

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