Course Details
Country:
Netherlands
Course Title:
Transmedia Entertainment & Marketing
Course Number:
CM2252
Course Description:
Transmedia Entertainment and Marketing represents a process where different media platforms are combined to disperse unique content and produce a story for a media product or consumer brand or global/social issue. What this means is that the story introduced in a film is expanded through television, novels, and comics; its world is explored through game play or experienced as an amusement park attraction and so forth. This facilitates unique entertainment experiences, active audience engagement and civic participation as well as builds successful media franchises.
Language:
English
Approved Equivalent:
COMM 388, COMM 396
Attachment Files:
