Course Details
Country:
Netherlands
Institution:
Erasmus School of Economics
Course Title:
Consumer Behaviour
Course Number:
FEB13012
Course Description:
During the lessons the following topics will be covered and discussed:
1. Historical and contemporary perspectives on consumer behaviour.
2. Decision-making, involvement, learning and memory in consumer behaviour.
3. Perceptual processes, attitude theory and behaviour change in consumer behaviour .
4. Personality, self and motivation in consumer behaviour .
5. Groups, social processes and communications in consumer behaviour.
6. Data, buyer behaviour and brand loyalty.
7. Anti-Consumption, future trends in consumer behaviour.
Language:
English
Approved Equivalent:
MKTG 312
Attachment Files:
