Course Details
Country:
Netherlands
Institution:
Erasmus School of Economics
Course Title:
Marketing Research
Course Number:
FEB13016
Course Description:
Marketing research is an essential component in present-day marketing and management. The cycle of research starts with formulating precise research questions, which can be translated into actual survey questions or data measurement. Issues that are addressed are:
- Design of surveys
- Sampling
- Conjoint Analysis
- Segmentation using Cluster Analysis
- Relating quantitative results to the initial research questions
Language:
English
Approved Equivalent:
MKTG 351
Attachment Files:
