Course Details
Country:
Hong Kong
Institution:
City University of Hong Kong
Course Title:
Communication Fundamentals
Course Number:
COM5101
Course Description:
This course provides an overview of major theories, key concepts, application strategies and research methods of communication theories and the interplay among the mass media, society and individuals. It covers: 1) both classic communication theories (e.g., diffusion of innovations) and new approaches as related to conventional and online communication; 2) the operation, process, and effects of the media and related communication industries; 3) various research methods in mass, interpersonal, organizational and intercultural communication to facilitate the discovery and confirmation of scientific knowledge; and 4) the interrelationship among communication, media and society.
Language:
English
Approved Equivalent:
COMM 400
Attachment Files:
COM5101.pdf
