Course Details

Country: Korea, South
Institution: Yonsei University
Course Title: International Marketing
Course Number: BIZ3135
Course Description: To convey the element of global marketing management as well as marketing. Students achieve understanding of economic, political, and cultural differences among nations as they affect marketing opportunities and operations, and develop skills to identify and evaluate global and international marketing opportunities.
Language: English
Approved Equivalent: MKTG 407
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