Course Details
Country:
Taiwan
Institution:
National Taiwan University
Course Title:
New Product Development and Marketing
Course Number:
MBA5036
Course Description:
This course focuses on understanding knowledge in the field of new product development and innovation from a marketing perspective. It is designed to help you understand the important theories and conceptual frameworks for new product marketing, and learn tools and techniques that facilitate to prepare a logical and reliable marketing plan for new product.
This course takes an applied approach and focuses on applying conceptual learning to cases and projects. It will be taught through a combination of interactive lectures, class discussions, interactive activities and seminars, case studies, and team projects. You will work both individually and in teams. Through these exercises you will learn practical tools, improve your analytical skills, and sharpen your strategic thinking skills needed for successful new product marketing.
Language:
English
Approved Equivalent:
MKTG 353, MKTG 353, INTS 399
Attachment Files:
New Product Development and Marketing.pdf
