Course Details
Country:
Taiwan
Institution:
National Taiwan University
Course Title:
Marketing manage
Course Number:
IB2008
Course Description:
The purpose of this course is to (1) provide students an understanding of the role and importance of marketing in a firm as a managerial challenge; (2) familiarize students with marketing related knowledge from conceptual, theoretical, practical and analytical perspectives; (3) help students developing skills required in organizing effective marketing strategies and activities; (4) enable students to improve the ability of working out problems, cases and projects as a team; and (5) prepare students to be future managers in different fields with great marketing sense and knowledge.
Lectures, class participation, group discussion, case discussions and group projects are designed to help students LEARN as more as possible in FUN and INTERESTING ways.
Language:
English
Approved Equivalent:
Pending For Approval
Attachment Files:
