Course Details
Country:
Germany
Institution:
Frankfurt School of Finance & Management
Course Title:
Consumer Behaviour
Course Number:
MGT60141
Course Description:
The module aims to provide students with basic concepts and awareness in innovation management and an understanding of the challenges and opportunities, which small and large firms face in relation to it. In today’s rapidly changing business environment, firms can only survive if they regularly innovate - developing new products and successfully introducing them into the market. In this module, we will focus on the practices and processes that managers use to do so in order to manage innovation effectively. We will approach innovation issues from the entrepreneur and manager's perspectives. As building an organization that can continuously generate and commercialize innovations is one of the core concerns of both entrepreneurs and top management, any leader should be conversant with the leading thinking on innovation and should not leave this challenge to the R&D function within its organization alone. The module will deliberately move between strategic issues (what should you
Language:
English
Approved Equivalent:
MKTG 312
