Course Details
Country:
Japan
Institution:
Waseda University
Course Title:
Designing Corporate Communications 01
Course Number:
Course Description:
This course will provide students with insight into the contemporary practice of corporate communications. It first examines the importance of effective communications with internal and external stakeholders in an enterprise, utilizing illuminative examples of both bad and good practice. Students will then be introduced to key relevant concepts from communications and design theories. In light of these, evolution of professional practice in response to transformative developments in information and communications technologies will then be explored rigorously. The profound implications of shifts from rationed broadcast media to social media and user-generated content are considered; along with the contemporary ubiquity of media and strategic communications. This course is rather novel in its application of recent design thinking to the corporate communication function in the context of a rapidly changing environment of such professional practice. The course itself is exploratory, experimental and evolutionary and will make use of examples from a number of
Language:
English
Approved Equivalent:
COMM L399
Attachment Files:
