Course Details
Country:
Japan
Institution:
Waseda University
Course Title:
International Marketing
Course Number:
Course Description:
This course introduces students to a systematic treatment of marketing on an international and global scale. The concepts relevant to international marketers are described. The course is developed along two basic dimensions—the cultural environment of international/global marketing and the management of international/global marketing operations. The emphasis is on the strategic implications of marketing in different cultures.
Language:
English
Approved Equivalent:
MKTG 407
Attachment Files:
