Course Details
Country:
Japan
Institution:
Waseda University
Course Title:
Introduction to Marketing 01
Course Number:
CMMM10ZL
Course Description:
The course examines principles necessary for developing marketing strategy for customers, consumers, and publics, with attention to delineating strategic plans and identifying target markets. Multiple elements of the marketing mix (e.g., product development and management, pricing, distribution, and communication) are surveyed.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
Syllabus Search － View Syllabus Information_26.pdf
