Course Details
Country:
Taiwan
Institution:
External - Feng Chia University
Course Title:
Introduction to Marketing
Course Number:
Course Description:
Introduction to Marketing is a four credit course offered each semester across Feng Chia University and covers terminology and important concepts related to marketing in the business environment. Introduction to Marketing focuses on customer behavior, product, channels of distribution, promotion, and pricing with particular emphasis on a culturally diverse environment, segmentation, positioning and targeting. The course goals include providing an overview and introduction to marketing; demonstrating the relationship of marketing to other functions and processes in a business organization on an integrated basis; providing real world examples of challenges and issues related to marketing; and explaining and discussing important concepts and analytical tools in marketing. Major themes embedded in the foundation of Introduction to Marketing include domestic and global economic factors influencing current marketing environments; how consumer, business and organizational customers are segmented and targeted; how marketing research and information systems are used to create and guide marketing strategies.
Language:
English
Approved Equivalent:
MKTG 303
Attachment Files:
GSOEE10-Introduction to Marketing-2020-W1.pdf
