Course Details
Country:
Hong Kong
Institution:
Chinese University of Hong Kong
Course Title:
Marketing Research
Course Number:
MKTG 3010
Course Description:
A practical survey of contemporary systematic procedures and tools of research available to the marketing researcher, as well as the uses of such information in managerial decision making.
Language:
English
Approved Equivalent:
MKTG 351
Attachment Files:
Marketing Research.pdf
